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.How to manage a CEO’s professional image on LinkedIn this 2023
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A LinkedIn profile with a positioning strategy behind it increases its level of exposure by up to 30 times more.
In a hyperconnected context through different digital platforms, people demand an increasingly close and transparent contact from the leaders of companies, as they consider them their main ambassadors and the human face of the brand. For this reason, the need arises for CEOs to develop a personal brand in professional networks such as LinkedIn. According to Diego Cubas, Chairman Latin America – Cornerstone, “the CEO’s image is vital to a company’s reputation. The visibility and leadership that he/she possesses will influence the valuation that is made of the company. During the last 5 years, I have met CEOs with an extraordinary trajectory and outstanding results, but with a low level of exposure in networks”. Currently, only 50% of Peruvian CEOs have a presence on LinkedIn, while the rest are still unaware of its digital advantages.
Powering the CEO’s digital identity on LinkedIn
.So, how to boost the digital identity on LinkedIn being a CEO? According to the specialist, you should follow 3 key tips:
.1- Update the professional profile
.The use of keywords, executive summary and role description, are cornerstones for CEO search tools. A LinkedIn profile with a positioning strategy, manages to increase its exposure level by up to 30 times more.
2. Publish your own content
“The main source of visibility from my perspective is LinkedIn, not only is it enough to have a well-written profile and a professional photo, but, it consists of sharing knowledge and experiences of interest to the audience through professional publications,” says the expert. Likewise, 70% of publications with more human content from corporate leaders go viral, allowing these profiles to position themselves as opinion leaders.
3. Be transcendental
.Since the CEO image is booming, people have high expectations of their influence and communication skills, therefore, headhunting and talent management expert, Diego Cubas, indicates that “When a CEO wants to be considered for board membership, he/she needs to be visible to Headhunters, as well as, also to business owners and the shareholders’ council, who in family businesses have the objective of looking for the new independent directors.”
The CEO’s image is booming, people have high expectations of his/her influence and communication skills.
