Creating a personal brand, taking care of it and keeping it current can help us in different aspects. Experts in management and communications provide six recommendations to stand out in the workplace.
In a highly competitive job market, managing personal branding in the right way is essential to attract the interest of companies.
“It will allow you to define your objective well and be much clearer about what you can offer as a professional. By knowing yourself and defining your objectives you will be able to build your own development plan and come up with the best strategies to achieve your goals, which can range from complementing your training with additional studies to identifying the need for specific professional experiences”, he said. .
For the Arca Continental Lindley executive, you have to understand that personal branding is not just a job search tool, but a strategy that will contribute to your professional and personal development toward the future.
“A proper positioning will allow you to contact other professionals and receive valuable information, which will increase your knowledge and broaden your vision towards new trends in your specialty. Likewise, for the company to which you belong, it will have a positive impact, since your credentials as a professional will be transferred to the reputation of the organization,” he explains.
“That’s why creating a brand, taking care of it and keeping it current can help us in different aspects: Making ourselves better known and gaining greater recognition in our field of work; getting more clients; transmitting our knowledge and experience to others with greater ease; greater global visibility, because the information we publish in cyberspace will have a greater chance of being shared,” he said.
How do you work to create a successful personal brand that allows you to stand out in the workplace? How do you work to create a successful personal brand that allows you to stand out in the workplace?
Manuel Cubas, president at Career Partners Peru, told gestion.pe that it is important to help candidates manage their personal brand so that potential employers are interested in them. “A good candidate should know how to “sell” themselves, based on their accomplishments and their personal presentation, smile and empathy.” .
“Personal branding is very important because employers are looking for candidates who not only can do the job; that is, who have the skills required for the position, but also fit with the organization and company culture,” she noted. Know yourself For your personal brand to be consistent between who you are and what you want to convey to others, you must know all the strengths and weaknesses that each professional maintains.
“To identify your own characteristics, you can ask yourself the following questions: What area or specialty interests me? What can I contribute differently in this area? What are my strengths? What are my opportunities for improvement in this area?”, says Estacio. Define your own personal brand.
Define your objectives You must be very clear about what you are looking for in the construction of your personal brand, since it can vary from obtaining a new job, positioning yourself as a reference in the field, increasing your network of contacts, among others. Only in this way will it be possible to plan activities focused on achieving the objectives set.
Who are you targeting ?
Once you have defined the objective of your personal brand and the area or specialty in which you want to position yourself, you must select the audience to which your profile will be directed. Knowing how professionals in each sector relate to each other will facilitate the communication process with them. .
Create valuable relationships Strengthening the network with people who add value to professional growth is a key step. Good communication and interaction with members from different sectors contributes to generating a supportive environment that can serve as a support in different scenarios and contexts. Be visible on digital platforms Social networks are allies in strengthening the personal brand. For this reason, it is necessary to complete the assembly of professional profiles offered by various social networks, mainly LinkedIn. “Through them, it will be possible to create or share useful content for the sector, establish conversations and strengthen relationships with outstanding people.”. .
Evaluate your achievements Finally, after a long-range work in personal branding, the achievements obtained should be evaluated. Digital platforms provide various indicators in the same tool to know the achievements and identify areas for improvement.
Why should company executives, even when they already have a stable job, take care of their personal brand?
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Recommendations for improving my personal brand
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